CCR

https://docs.google.com/document/d/1-PpaZ_HV56AF8IDBpz_19ypHvcqNp5QkwYOISU_0UcQ/edit

1. How does your product use or challenge conventions AND how does it represent social groups or issues?

Creating the music video for "Best Day of My Life" was about capturing the essence of celebration and joy. We made sure every visual element, from dancing to the beat to scenes with jet skis on the beach, was perfectly synced with the rhythm of the song. This deliberate synchronization adds an extra layer of excitement, making the video not just a visual accompaniment but an integral part of the music experience.

The "Best Day of My Life" video is not just about fun; it's a celebration of diversity and togetherness. By featuring various settings, including the beach with jet skis, we aimed to showcase a universal sense of joy. The video embraces different cultures, making it relatable and appealing to a broad audience. It's not just a music video; it's a visual journey that resonates with people from all walks of life.

2. How does your product engage with audiences AND how would it be distributed as a real media text?

What sets the "Best Day of My Life" video apart is the attention to detail in editing. Every cut, transition, and visual effect is carefully chosen to match the rhythm and mood of the music. The scenes with jet skis on the beach are not just random; they're strategically placed to enhance the overall upbeat vibe. The video's uniqueness lies in its ability to keep viewers engaged, tapping into the infectious energy of the song.

For a professional release, platforms like YouTube and TikTok are ideal. YouTube allows for a more extended viewing experience, letting the audience fully immerse themselves in the celebration. On TikTok, the short, snappy nature of the video aligns with the platform's trends, making it shareable and likely to go viral. Throughout this process, I've learned the importance of tailoring content to different platforms, optimizing for each one's strengths to reach the widest audience.

3    How did your production skills develop throughout this project?

The choice of filming on the beach with jet skis was deliberate, adding a dynamic and visually stunning backdrop to the celebration. Editing with CapCut was a no-brainer – its user-friendly interface and creative features allowed us to bring out the best in the footage. Every decision in the filming and editing process aimed at enhancing the video's appeal and ensuring it becomes a go-to for music enthusiasts looking for a visually exhilarating experience.

4. How did you integrate technologies – software, hardware and online – in this project?

For a professional release, platforms like YouTube and Instagram are ideal. YouTube provides a versatile space for a longer, immersive experience, allowing the audience to fully enjoy the celebration. Instagram, with its short-form video features like Reels, caters to the quick, engaging nature of social media consumption. By strategically using both platforms, we aimed to maximize the video's reach, adapting to the diverse preferences of online audiences. Throughout this process, I've learned the significance of platform-specific strategies in reaching and resonating with different viewer demographics.